Direct your audience to the app stores (IOS (Apple) and Android (everything else)) and get them to search for ‘SchoolChatter’. This should return SchoolChatter as the top result and the user then downloads and installs the app on their device and then enters the feed(s) they wish to follow – let them know the URL for the whole school feed and any sub-feeds, for example, classes and curriculum topics. If the user activates notifications in the SchoolChatter app, they will be told when a new Chat has been made on the feed(s) they follow.